We’re excited to announce that TransFollow will be exhibiting at Fruit Attraction 2025 in Madrid, Spain!
As one of the world’s leading trade shows for the fruit and vegetable industry, Fruit Attraction brings together producers, distributors, retailers, and logistics experts to explore the latest innovations that keep global supply chains running smoothly and sustainably.
The fruit and fresh vegetable industry heavily relies on speed, transparency, and reliability to deliver products in perfect condition. That’s where TransFollow makes a difference. Our digital solutions help supply chain partners reduce paperwork, gain full visibility, streamline operations, and make all the stakeholders connected across borders:
- Digitise your transport documents (TransFollow eCMR & Proof of Delivery): eliminate manual processes and errors, and sign eCMRs and other documents securely with basic or advanced digital signatures.
- Real-time data sharing: seamlessly connect growers, carriers, subcontractors, and distributors, while reducing costs by enabling you to manage exceptions and disruptions in real time. Key information, such as the temperature in which produce was stored in, can be registered by drivers and shared throughout the entire transport journey.
- Mission management: with an extremely easy onboarding process, drivers are guided through the entire mission flow via a dedicated app or their favourite messaging tool, making sure all requirements for the transport conditions and formalities are met. They can also register and keep track of any returnable transport items, like pallets, or crates.
- Full traceability and compliance: Every milestone and interruption on the road is traceable, making transport efficient and reliable from origin to destination.
TransFollow team will be at the stand to showcase our latest solutions and discuss how they can be adapted to fit your transport and logistics needs. Whether you’re a large organisation with integrated TMS/FMS/ERP systems or just starting out with simple tools, TransFollow enables you to go digital immediately with minimum efforts.
Visit us at Stand 5A21, and let’s shape the future of fresh produce logistics together!
Date: 30.09.2025 – 02.10.2025
Location: IFEMA MADRID – Recinto Ferial, Av. Partenón 5, 28042 Madrid
Stand: 5A21
