Head of Communication and Marketing
(Amsterdam, full time)
About Viaservice | TransFollow
Viaservice is an internationally operating company with its offices in Geneva and Amsterdam. One of the product groups we manage is TransFollow. As a leader in transport digitalization, TransFollow simplifies and streamlines the supply chain industry by offering secure and intuitive digital solutions for managing transports and transport documents electronically. With its core feature, the electronic consignment notes (eCMR), and other digital tools, TransFollow enables seamless data-sharing and real-time visibility for all stakeholders involved in the supply chain. At TransFollow, we are committed to unite supply chains with shippers, transport companies, receivers, and drivers. TransFollow empowers their customers to reduce paperwork, minimize errors, and enhance transparency and visibility, all while improving operational efficiency and sustainability.
TransFollow cooperates closely with (inter)national transport and logistics organizations. Distributors in the various countries in combination with software solution providers that integrated TransFollow into their software, are important partners and stakeholders.
Purpose of Role:
Specialized in a B2B environment, working in and with a small team, the Head of Communication and Marketing is end-to-end responsible for the marketing strategy and execution. You will work on a strategic level and you are the heart of the marketing operations. Starting with a marketing plan and related campaigns you will execute the planning, coordination and execution of all marketing actions and initiatives in line with our strategic marketing plans. In your role you will work closely with the management, the sales teams, and external partners including distributors, to develop campaigns, seasonal graphics, offline materials, and communications. The overall goal is to translate the product’s key features into tangible value creating solutions for our customers, resulting in growing sustainable income contributions by attracting new customers and retaining our existing customer base. This by creating and effectively communicating TransFollow’s messages and value propositions across different markets, promoting solution updates, and ultimately driving sales conversions.
Your main responsibility will be:
- Collaborate closely with our product development team with a strong understanding of our digital solutions, value proposition and vision.
- Develop, create and onboard strategic marketing plans and campaigns.
- Develop key messages and impactful campaigns by converting product features into customer value, via optimized customer journeys and in relation with our industry.
- Lead and coach the marketing team to ensure that daily hands-on activities are well managed and executed in time (event preparation, infographic creation, website updates, newsletters’ publication, social media publications…).
- Assess, select and lead external marketing and communication agencies required to support and fasten the marketing campaign development.
- Develop, maintain and share a marketing roadmap with the management and sales team.
- Manage the marketing and communication budget.
- Review and validate the contents of all external publications and advertising materials used by our distributors to ensure compliance with our corporate identity, vision and key marketing strategy.
- Prepare, organize and arrange, in cooperation with the marketing and the sales team, national and international events (e.g., conferences, meetings, participation on exhibitions and fairs).
- Communicate regularly with TransFollow partners, local distributors, and the sales teams to develop opportunities for promoting TransFollow and provide them with the correct support marketing assets.
- Act as the primary point of contact for press inquiries, manage media relations and facilitate media opportunities.
- Safeguard and manage TransFollow’s corporate identity and branding and ensure that all materials adhere to the brand guidelines.
What is your profile:
- You have a Master degree in marketing and communications, added with completed relevant trainings and courses.
- You have a minimum of 10 years of experience in a similar role, either in a larger team or within a marketing company.
- You have developed and deployed several marketing campaigns for complex digital solutions.
- You have experience in working for digital products marketed in several countries.
- You are a leader that is a source of inspiration for others, motivating, coaching and elevating people.
- You are used to work with communication and marketing agencies.
- You are creative and innovative to transcript complex solutions for a challenging industry into impactful, self-expressing and synthetic messages.
- You are familiar with working in a dynamic, fast-changing international environment.
- You are self-driven, proactive, and capable of working independently with short communication lines to management.
- You have excellent communication skills, a commercial focus, and the drive and ambition required for success.
- You have a strong command of English and Dutch, with additional proficiency in French and another language preferred.
- You are representative, self-starting, creative, communitive strong, customer centric, a networker, commercially savvy and sincere.
- You have a structured way of working and good planning and organizing skills.
- You have experience with Adobe products such as Photoshop, Illustrator, and Premiere.
- Experience in the logistic sector is a plus.
- Experience of digital tools like WordPress, MailChimp, Google Analytics is a plus.
- You are open in communication, direct, and a pleasant person to work with.
What do we offer:
- A salary in line with market standards and good secondary employment conditions.
- An international work environment with many opportunities.
- A young, dynamic and very pleasant team with huge growth potential.
- A work environment where working hours and presence can be adapted to your private situation.
Apply ?
Please submit your CV and Letter of Motivation (English only) and any other documentation that adds value to your application. For more information you can contact us at career@transfollow.org
We look forward to hearing from you!